US Mortgage Toolkit
SEO-first mortgage calculator platform with 10+ tools and 44+ articles for the US market
Problem
Existing mortgage calculators are slow, ad-heavy, and difficult for search engines to index effectively. Users struggle to find trustworthy, fast tools for common mortgage decisions.
Solution
Built a production-ready platform with Next.js 15, 10+ specialized calculators, 44+ SEO blog articles, FAQPage structured data, automated sitemap generation, and Core Web Vitals optimization — deployed on Cloudflare Pages.
Architecture
Multi-page SSG/SSR architecture with shared calculation utilities, per-page metadata and FAQ schema, state-level property tax data, ArticleSidebar for content hub, and automated sitemap generation at build time.
Tech Stack
Next.js 15 · React 19 · TypeScript · TailwindCSS · shadcn/ui · Structured Data · Cloudflare Pages
Challenges
• Scaling from 5 to 10+ calculators while maintaining consistent SEO page structure (1500+ words per page) • Implementing FAQPage and WebApplication schema across calculator and blog pages • Targeting high-intent mortgage keywords without keyword stuffing across 44+ articles
Result
Live platform at usmortgage.pages.dev with 10+ calculators, 44+ blog articles, full sitemap/robots configuration, and Cloudflare Pages deployment.
Try it: usmortgage.pages.dev
Calculators (10+)
- Mortgage Calculator — Monthly PITI payments
- Amortization Calculator — Schedules with CSV export
- Refinance Calculator — Refinance savings analysis
- PMI Calculator — Private mortgage insurance costs
- Affordability Calculator — How much house you can afford
- Closing Costs Calculator — Purchase or refinance closing costs
- Down Payment Calculator — Down payment by loan type
- Extra Payment Calculator — Interest and term reduction
- Interest Rate Comparison — Side-by-side rate comparison
- Rent vs Buy Calculator — Long-term rent vs buy analysis
SEO Strategy
- Tool + Content — Each calculator page includes explanation, formulas, examples, and FAQ (1500+ words)
- Structured Data — FAQPage and WebApplication schema
- 44+ blog articles — High-intent mortgage keyword coverage
- Automated sitemap — Full search engine discoverability
Deployed on Cloudflare Pages with SSR/SSG and Core Web Vitals optimization.